As we all know, Google is the leader in the search engine as well as the PPC advertising. It has become a big trend in the internet world to respect and follow the laws of Google and its other websites. Just to protect the intrest of the shareholders, the quality of the results are given extreme importance by Goodle.
This is the reason why Google always wants you to follow the base rule carefully for not doing which you may be penalised or in other words slapped by Google. The range of penality differs from cancelling your Adsense earning to sometimes even dropping a permanent ban on your account. You will need to be really careful in the case of Google. So for those who are thinking of making a career in Google Adsense, do not just think of the strategies you will be using to generate more earnings. Here are some things which you may have to consider before getting involved with Adsense.
Hidden texts: This is actually done by Filling your advertisement page with texts that are too small to read, and has the same color as the background by using css for the sole purpose of loading them with rich keywords content and copy will earn you a permanent penalty.
Page cloaking: This is a very common practive in the Adsense world that is using browser or bot sniffers to serve the bots of a different page other than the page your visitors will actually be seeing. So basically, loading a page with a bot that a human user will never see is a definite no-no according to Google. This is tricking and tempting them to click on some advertisement that you want but they may not want to go to.
Multiple submissions: Submitting multiple copies of your domain or website and individual pages is another thing to stay away from. For example, trying to submit a URL to Adsense as two separate URL’s is the same as inviting trouble and even termination of your account forever. Better check first if your domain is submitted already on a certain search engine before you try to submit to it again. No point in just contemplating whether to try and submit again.
Link farms: Always beware of who and what are you linking your Adsense to. The search engines know that you cannot control your links in the website but you can certainly control what you link to. Link farming, for a long time has always been a rotten apple in the eyes of search engines, especially that of Google. Anything more than 100 in a page will make you look like a link farm. Please do not attempt doing this with your Adsense account.
Page rank for sal: If you have been online for quite some time,then you would have come across some websites which will sell their PageRank. If you are doing this, then you can surely expect a ban anytime in the future. It is okay to sell ads or gain the link but trading PageRank is a way to get on search engines bad side.
Many of the above techniques will apply to most search engines and is not entirely for Google Adsense alone. By having a thought in your mind that you are building your Adsense together with your pages for the human users and not for bots, you can definitely be sure of the great things for your ads and sites.
Source : http://www.online-how-to.com
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